High-quality content production for a top luxury group
As one of the world’s leading luxury groups, this Paris-based group operates at a scale where heritage meets high performance. With 75 maisons spanning fashion, beauty, wines and spirits, watches and jewelry, and selective retail, the group requires industrialized production of high-quality media assets, and the ability to scale across channels.
The problem we addressed.
To handle over 160,000 assets per year, the CLX team had to transform a creative function into a finely tuned production ecosystem. We focused on scaling asset volumes while preserving the brand’s creative excellence and ensuring consistency across eCommerce, campaigns, and global distribution.
How we solved it.
CLX established a dedicated international team of 150+ specialized professionals across Paris, Verona, and Phuket, combining a highly specialized post-production team and FLUiiD4, our proprietary workflow technology, delivering reliability, control and quality at scale.
To ensure that every asset, whether eCommerce image, 3D-CGI model, video adaptation, or campaign visual, met luxury-grade precision, we set up processes including continuous training, Adobe certifications, and multiple quality accreditations.
At the core of the model is FLUiiD4, delivering:
- End-to-end production visibility and control
- Structured quality governance
- Real-time collaboration across markets
- Scalability without compromising quality
The result was not merely outsourced production, but an integrated production ecosystem aligned with the brand’s standards of excellence.
