A/B Testing and Optimization

Increase website, email, and online conversions with data-driven recommendations using CLX Europe’s expertise and resources in A/B testing and optimization

AN INTERNATIONAL BANK CASHED IN ON CONVERSIONS WITH A SCALABLE GLOBAL A/B TESTING PROGRAM.

The Client needed a partner who could help, build and execute an A/B Testing program across all of its global regions, which stretched across 45 internal stakeholders and 9 external agencies, leading to confusion and errors. They also required an end-to-end solution which would include the building of test plans, campaign set-up and QA, and the reporting of analytics and actionable insights.

CLX Europe designed a customized solution to increase quality and efficiency across regions. We built tailored tools for the intake and management of test ideas; trained and consulted regional stakeholders on optimization and best practices to increase the efficiency of the end-to-end optimization process.

Then we created a global standard for test reporting and optimized the process of converting test ideas into executed campaigns. This resulted in a large reduction in execution errors, an increase in conversion rates of 24 percent, and the potential for the client to perform 4X as many simultaneous A/B Tests.

KEY BENEFITS

24%
Increase in conversion rate lift through test execution

30%
Reduction in execution errors

10%
Approx or higher increase in number of A/B tests