3D-CGI content for a leading luxury wines & spirits brand
Over 250 years, the luxury wine and spirits brand has built a legacy of excellence, and is recognized worldwide as a hallmark of craftsmanship and innovation. To support their strategic journey, the brand chose CLX to help them transform from traditional production methods to using 3D and digital technologies for greater agility, precision and sustainability.
The problem we addressed.
For a luxury brand, every visual detail matters. The brand’s content production teams relied heavily on time-consuming and expensive photoshoots, physical mock-ups, and complex coordination between agencies, marketing and product teams. CLX needed to provide a transformation solution that could scale globally while preserving quality standards, as well as improving speed, flexibility, and collaboration.
How we solved it.
We built a scalable 3D content foundation based on reality-grade 3D Digital Twins, also known as one-to-one digital replicas of physical products. We created reusable master assets by scanning bottles and packaging in our Paris studio, using advanced photogrammetry and computer vision technologies to capture every detail.
These master assets were used to generate images, videos, and interactive 3D experiences for all touchpoints. The entire workflow was orchestrated through FLUiiD4, CLX’s proprietary platform, where teams could collaborate within the platform, reviewing, annotating and approving content in real time, with full traceability and quality control across 2D, 3D, and video production.
This approach transformed a long journey of content creation into a unified, collaborative and efficient process, moving the client from execution to excellence.
