Optimizing the digital shelf for a premier sportswear company
The client is one of the most well-known sports brands in the world, creating high-performance clothing and shoes for athletes. To handle increasing competition and complexity, they wanted a solution that could streamline their operations and give them more insight into competitor benchmarking.
The problem we addressed.
- Limited visibility and control over digital shelf and inventory
- Access to and analysis of insights slowed decision-making and price adjustments
- Frequent stock-outs and inconsistent product content across eCommerce websites, resulting in low conversions and loss of brand reputation
- Legacy systems required cumbersome manual tasks and reduced agility
How we solved it.
eClerx designed a system that combined cross-functional teams and senior leaders to Databricks to implement an end-to-end intelligence ecosystem to help the client scale omnichannel revenue growth.
- Streamlined market intelligence converging into 10+ dashboards, offering integrated data and actionable insights to different teams
- Proactive strategy enablement with predictive models, forecasting capabilities, and scenario simulations
- Sharper digital shelf management with automated optimization, compliance checks, tracking of 15+ KPIs such as Share of Search (SoS) and price gaps, and auto-triggered out-of-stock (OOS) risk alerts
- AI-enabled sentiment analysis and content syndication to ensure consistent, responsive content and seamless customer journeys
